Media Data Facts
Augenoptik & Hörakustik is the official information paper of the Austrian Federal Guild of Optometrists and Hearing Aid Acousticians. Augenoptik & Hörakustik is the only print trade publication for the optical and hearing industry in Austria. Augenoptik & Hörakustik is distributed free of charge to all members of the Federal Guild. This means almost 100% market coverage for all advertisers
Publisher
Federal Guild of the Health Occupations – Branch Optics & Hearing Aid Acoustics, Wiedner Hauptstraße 63, P.O. Box 352, A-1045 Vienna; Responsible for content: Federal guild master Mag. Dr. Markus Gschweidl.
Publisher, Editing, Design, Advertising Management
COMO GmbH, Christa Lehner BSc., Randlstraße 18a, 4061 Pasching,
Tel: +43 732 77 42 22 – 0, +43 664 887 892 66
E-Mail: redaktion@augenoptik-hoerakustik.at, www.augenoptik-hoerakustik.at
Frequency: 5 x
Circulation
Approx. 3.000 + 500 E-Paper
Distribution
Personally addressed by mail – no wastage!
Target Group
Opticians, hearing aid acousticians and ophthalmologists in Austria as well as various companies of the optics and hearing acoustics industry in Austria and abroad.
Contents (Subject Areas)
Guild & Education | Frames & Lenses | Contact Lenses & Care Products | Software & Technology | Hearing Acoustics | Trade Fairs | Shopfitting/Shop Design | Marketing & Web
Media Data Deadlines
| Editions | Editorial Deadlines |
|---|---|
| 1/2023 | 7. February |
| 2/2023 | 7. April |
| 3/2023 | 7. June |
| 4/2023 | 7. September |
| 5/2023 | 7. November |
Publication date is 3 weeks after the editorial deadline in Austria.
Advertisement Price List
ENVELOPE OUTSIDE | |
|---|---|
| Front page + 2 pages PR free of charge (187 x 210 mm + 3 mm filler) | € 3.200,– |
| Back + 2 pages PR free (205 x 275 mm + 3 mm filler) | € 2.800,– |
ENVELOPE INSIDE(205 x 275 mm, + 3 mm filler) | |
|---|---|
| U2 + 2 pages PR free | € 2.200,– |
| U2 + S3 (410 x 275 mm + 3mm filler) + 2 pages PR free of charge | € 2.700,– |
| U3 + 1 page PR free of charge | € 1.600,– |
Advertisements & PR Reports Inside Section | |
|---|---|
| 1/1 page ad + 1/1 page PR free of charge (205 x 275 mm, + 3 mm filler) | € 1.100,– |
| 1/2 page advertisement + 1/2 page PR free of charge (205 x 137 mm, landscape or 102 x 275 mm portrait, + 3 mm filler) | € 700,– |
| Photo series (3 double pages) | € 2.000,– |
| 2/1 page PR report | € 1.100,– |
| 1/1 page PR report | € 700,– |
| 1/1 page trade fair PR report | € 600,– |
| 1/3 page trade fair PR report | € 300,– |
JOB ADVERTISEMENTS | |
|---|---|
| Positioning exclusively in the inside section, may not contain any product PR text. | 50 % of the advertising prices |
| 1/1 page (incl. online, optikjobs.at) | € 150,- |
| 1/2 page (incl. online, optikjobs.at) | € 80,- |
| online only (optikjobs.at) | € 50,- |
Special Forms of Advertising | |
|---|---|
| Attachment | ab € 1.600,- |
| Insertion on envelope | ab € 1.600,- |
| Advertisement on envelope and attachment | ab € 2.200,- |
Online | |
|---|---|
| Banner #1 (Position: TOP, Size: 468px × 60 px) | € 300,- |
| Banner #2 (Position: SIDEBAR Size: 160px × 600 px normal 160px × 250 px, responsive) | € 200,- |
| Instagram Posting or Story www.instagram.com/augenoptikhoerakustik/ (data provided) Posting (image/text) preparation on request | € 80,- |
Please note that all prices quoted are net (excl. 5% advertising tax and 20% VAT).
The advertising tax (WA) of 5 % is also mandatory for customers outside Austria to be applied to the net price.
Prices are to be calculated with -15 % on the above mentioned prices for bookings via an agency.